Revenue estimate

Run the numbers yourself.

Every number on this page is an indicative range built on published assumptions — including the opt-in rate other calculators quietly set to 100%. Final terms are set individually, in the agreement.

see the assumptions →
estimate · us/eu presetINDICATIVE
daily active users254K
1Klog scale5M
opted-in devices~76,112
monthly$26,000 – $47,000
assumes 30% opt-in · full calculator below

Your inputs, our published assumptions.

254K
1Klog scale5M
Audience geography
30%

Indicative, based on published assumptions — including the opt-in rate other calculators quietly set to 100%.

estimate · not_an_offerINDICATIVE
Opted-in devices~76,112
Monthly$26,000 – $47,000
Yearly$310,000 – $565,000
opt-in 30% · us/eu heavyexact quote → 1 business day

Assumptions, published.

Every input behind the ranges above, in the open. If a number changes, it changes here first.

01Opt-in rate30% · editableThe share of your users who actually say yes. Set to 30% by default and fully editable in the calculator — other calculators quietly assume 100%.
02Traffic per deviceby geographyMonthly gigabytes an average opted-in device shares depend on where your users are — connection quality and idle time differ by region. The geography presets carry these values.
03Payout rangerange, never a pointThe low and high ends cover demand scenarios across the year. A single headline rate would be the most optimistic hour of the best month.
04Final termsset in the agreementEvery figure on this page is an indicative estimate, not an offer — commercial terms are agreed individually per Terms of Use 7.1 and 7.9.

Estimates are indicative and do not constitute an offer. Ranges reflect published assumptions and vary with audience geography, platform and opt-in rate.

Why other calculators show more.

No names — the pattern is the same across the category. It's not the devices that differ. It's the assumptions.

01
Where the headline numbers come from

Rates like “$200 CPM” or “up to $0.60 per user” are usually computed at a 100% opt-in rate, in the most expensive geography, at peak demand. None of those three things describe a real app.

02
What we do instead

Our ranges assume 30% opt-in (editable), your actual geography mix, and demand across the whole year. The low end of the range is as real as the high end — that's why it's a range.

03
How to compare offers

Ask any vendor for three things: the assumed opt-in rate, the assumed geography, and whether the number is an offer or an illustration. If the assumptions aren't published, the number isn't a rate — it's an ad.

the marketing math
100% opt-in · top geo · peak demand
the published math
30% opt-in · your mix · full year
same device · different assumptions
Founding partners — closed pilot

First in, best terms.

A limited set of founding partners get elevated rates, a direct line to the team, and a say in the SDK roadmap.

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